Product Manager - Advanced Materials

Anita Miault

Appointed

Oct 2024

Anita brings with her a dynamic blend of global experience in journalism, marketing, and leadership. With a PhD in Ethnology and a career that began with exploring cultural perspectives with the Dayak tribe in Borneo, to reporting on geopolitics across Israel, China, and beyond, Anita has developed a deep understanding of cultural nuances and the power of storytelling. Her journey led her to founding CAICS Companie, a martial arts and stunt school, merging her love for action and communication, before transitioning to marketing, where Anita has led global campaigns, directed major product launches and spearheaded strategic marketing initiatives, including sustainability-focused projects that achieved significant environmental impact.

" James Cropper’s commitment to sustainability is something I truly admire — I’m all about aligning great products with a mission to reduce our impact "

Tell us about your role at James Cropper?

I identify new product opportunities, create and execute go-to-market strategies, and develop positioning and pricing plans to drive growth and profitability. My key responsibilities include analysing market trends to ensure the portfolio aligns with customer needs, enhancing sales enablement through training and marketing collateral, and working with cross-functional teams to ensure successful product introductions. Sustainability and innovation are central, requiring a forward-focused portfolio strategy that aligns with James Cropper’s commitment to environmental responsibility and market leadership.

What do you find most rewarding working at a company like James Cropper?

The most rewarding aspect of working at James Cropper is applying my global experience to drive sustainable growth and innovation. James Cropper’s commitment to eco-friendly materials aligns perfectly with my experience and values, offering the ideal platform to bring my skills in market expansion and go-to-market strategies to a forward-thinking, purpose-driven company. The adrenaline of launching products that make a difference and the chance to be a part of a great agile team with clear business objectives. It is an exciting time for the business where I can tackle big challenges with fresh, creative strategies!

What unique perspectives do you bring to James Cropper?

I have always been encouraged by a desire to make an impact through strategic storytelling and growth. My experiences have taught me the value of connecting people and ideas, which naturally transitioned into marketing and product strategy, where crafting messages that resonate on a global scale is key. I leverage market intelligence, customer insights, and a focus on sustainable practices to drive successful campaigns and strategies. This aligns seamlessly with James Cropper’s mission to create innovative, eco-friendly solutions that resonate with customers.